Creative Fabrica picks Google Cloud to scale AI tools

By AI, Created 11:01 AM UTC, May 20, 2026, /AGP/ – Creative Fabrica said May 7 it is deepening its work with Google Cloud to expand AI-powered content creation for its 20 million users. The Amsterdam company also launched Moments, a Mother’s Day app that turns photo libraries into montages using Gemini and Lyria 3.

Why it matters: - Creative Fabrica is pushing AI deeper into everyday creative work, from image generation to 3D design and photo editing. - The move is aimed at helping the Amsterdam-based platform scale for a global community of 20 million creators while keeping human creators at the center of the workflow. - The Mother’s Day launch shows how Creative Fabrica plans to turn its AI stack into consumer-facing tools with clear use cases.

What happened: - Creative Fabrica announced a new collaboration with Google Cloud on May 7 to accelerate global growth and AI innovation in content creation. - The company said Google Cloud’s Gemini Enterprise Agent Platform and latest AI models will support its creative platform. - Creative Fabrica also launched Moments in Studio AI for Mother’s Day. - Moments is available at studio.creativefabrica.com/moments.

The details: - Creative Fabrica’s Studio AI now includes image, video and audio generators, plus specialized tools such as a 3D model creator. - The platform is adding more than 250,000 new customers every month. - Google’s multimodal models are being used to reduce technical barriers, including complex prompting. - The 3D model generator combines multiple Gemini prompts and outputs into one workflow and shows a real-time preview after a user enters a description. - Creative Fabrica uses Gemini for reasoning, Veo and Lyria for video and audio generation, and Imagen and Nano Banana for image generation. - Creative Fabrica says its “Edit-to-Earn” feature uses Gemini to let creators adjust professional designs while preserving credit and compensation for the original artists. - Roemie Hillenaar, co-founder and CEO of Creative Fabrica, said Google Cloud’s models and infrastructure helped the company move from experimental features to a production-ready ecosystem. - Joost Smit, head of Google Cloud Benelux, said the partnership reflects a shared commitment to innovation across the digital economy. - Moments scans and organizes photos, applies visual effects and pairs images with custom music generated by Lyria 3.

Between the lines: - The partnership gives Creative Fabrica access to a broader AI stack across text, image, video, audio and 3D tasks, which can shorten the path from idea to finished asset. - The company is also signaling that creator compensation and attribution will remain part of its AI strategy, a point that matters as creative platforms face pressure over how generative tools affect artists. - Launching a seasonal product like Moments suggests Creative Fabrica is using timely consumer moments to showcase its technology in a simple, shareable format.

What’s next: - Creative Fabrica will keep building on Google Cloud’s models as it expands its AI ecosystem. - The company is positioning Studio AI and Moments as examples of how its platform can move from experimental AI features to practical creative products. - More creator-facing tools are likely as Creative Fabrica continues to scale its AI-driven marketplace.

The bottom line: - Creative Fabrica is betting that Google Cloud’s AI infrastructure can help it turn advanced generative tools into everyday creative products for a growing global audience.